read more. Over months of fundraising, TukTuk themed events, Karmarama lunches, and activities around the office, the ladies smashed their initial £3,000 target and raised over £5,000 for the shelter! if(/(? for (var i = 0; i < evts.length; i++) { Supermarkets have also done a good job of highlighting their value within communities and showing they genuinely care. Finding the fabric of Britain. READ MORE Wire Stone joins Accenture Interactive Terms of the transaction were not disclosed. Karmarama is the lead creative agency behind the new campaign and was appointed to work with NCS due to its deep understanding of the nuances of how teens feel and behave. The work launches on Friday 6th July and runs across the Pride in London weekend. read more. margin: 0px auto; Brands should, therefore, empower their customers to ‘do it themselves’, allowing them to recreate their own experiences at home. Making the shift from a transaction-led brand to one that’s experience-led requires time and strategy. It all comes from a good place. The sponsorship creative, created by advertising agency Karmarama, uses Japanese concepts to bring clarity to the unwritten rules and hidden art of the game of rugby, and in doing so, provides a fresh perspective on the sport. Have you noticed that the world is obsessed with the customer? The figures have been weighted and are representative of all UK adults (aged 18+). And if you missed the chance to donate you can still do so, https://www.openingdoorslondon.org.uk/appeal/help-us-reduce-isolation, https://www.openingdoorslondon.org.uk/Pages/Category/volunteer, Positive perception of LGBTQ+ representation in advertising falls from 74%, Just 32% of marketers engage with the LGBTQ+ community independently of Pride, despite 84% of LGBTQ+ consumers calling for it, 7 in 10 people don’t intend on spending a single penny on holidays abroad this year, the word ‘neighbour’ is 8 times more likely to appear in a social post, 86% of customers agree that looking after staff is the most important thing for brands to prioritise during the pandemic, Only 36% of 18-24-year olds now identify as completely heterosexual versus 48% who identify as somewhere in between, Of those who answered, one in ten 18-24-year olds identifies as transgender, Half of recent Instagram users identify as completely heterosexual (50%), 64% of the adults surveyed think it’s positive for the LGBTQ+ community to be visible in advertisements, 72% of the LGBTQ+ community think the way that LGBTQ+ people are presented in advertising is tokenistic. Executive Chairman – Karmarama, part of Accenture Interactive John direction has guided many clients to build meaningful relationships with customers by construing new, exciting experiences. .sbi_header_link { The deal sees Karmarama’s more than 250 employees transfer to Accenture Interactive, part of Accenture Digital, with … Through their discussion, they aimed to show how as an industry we can push for progress in better representation, fight LGBT+ stigma at a global level, and do it with authenticity. Directed by Finn Keenan of Riff Raff, the film is driven by the energy, playfulness and empowerment of young people, showing a cross section of teenagers and the societal and internal ‘No’s’ they face in the UK right now. read more. With a clearer idea of HX hierarchy, we also wanted to see who was doing it well. Karmarama has kicked off global Creative Exchange, its transfer programme that gives employees from Accenture Interactive agencies around the world the chance to job-swap for a month. However, our research also shows that many brands and businesses still aren’t getting it right, with a significant number of people still feeling like they are being treated transactionally rather than cared about as a person. Karmarama Launches U OK UK? Lidl has taken aim at the overused tropes of retailers’ festive ads in its own effort from Karmarama, “A Christmas you can believe in”, which launched on the 14th November. In a heart-warming end to the ad we see Nell on her first day, happy and confident amongst her friends. We identified eight steps that companies could consider to make their brands more human and ultimately more successful. Why? TECHNOLOGY VISION AI and Me Reimagine the business through human and AI collaboration . Brands, therefore, need to ditch the mindset that consumerism is solely individualistic. Yet this is where brands choose to spend the majority of their communication budgets. +44 7810 815344. Cecilia Steenberg Forsberg. Accenture If that wasn’t all, our Planning Director, Matthew Waksman, was awarded the Champion of Change award, recognising his ability to push change for social good and to deliver cultural change projects in our industry. In April this year, Accenture acquired a majority stake in IMJ Corporation (IMJ), a full-service digital agency in Japan. Human purpose meanwhile requires greater consideration of what your product or service could mean to people. Unsurprisingly the answer, again, was yes. } This year’s DMAs saw the Plusnet and The Army win big! Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Overall what we learned was that people appreciate a more human touch and regardless of sector or industry, there are ways to improve, lessons to be learned and steps to be taken towards brand nirvana. .sbi_header_img_hover { U OK UK? Karmarama part of Accenture Interactive has launched You, me and our communities: Finding the fabric of Britain report. How can it help people at opposite ends of the spectrum to debate, moderate, and ultimately resolve some of their tensions? How brands win by creating better human experiences On one hand, there’s been some phenomenal progress. Since joining Karmarama eight years ago, Charlotte has worked across a number of accounts including Just Eat, The British Army and the BBC. var logHuman = function() { 5,046 people follow this. Karmarama’s Jon Wilkins and Dr Kate Stone are hoping to speak at SXSW 2020 about ‘Breaking & entering the future home’ if you’d like to hear more please read (and vote for our session!) Dan Moran and Andrew Child promoted to Managing Partners On the other, the world has never felt more divided. Customer journey. As of May 2017, Karmarama works with clients including Iceland, Confused.com, Honda, Just Eat and Unilever. This is a key part of our media and sponsorship strategy to get the message of clarity out to the UK.”, Brand Nirvana: Step One – Human Purpose The recruitment campaign evolves each year and we are looking to build on the success of last year where applications reached a five-year high and 1.5 million people visited the recruitment website in January alone.”. Accenture has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers. This year’s campaign highlights the most resonant confusions of 2019 that everyone can agree on, offering a refreshingly clear voice of reason in an increasingly overwhelming world. 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